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Aggressively Written Resumes



W


hen writing resumes, it        banking, engineering, information 
is important to remember      systems, legal, are all known as  
whom it is you're trying      "desks" and each recruiter (or    
to please - (is it you, or the        team of recruiters) specialized   
hiring authority?) In this            in placing upper managers and     
article I will present my ideas       executives in a chosen field.     
of what makes up really                                                 
aggressive documents, based on my     I no longer place candidates, and 
many years in the industry, and       devote all my energies to resumes 
my career in owning and managing      and the career marketing industry 
a successful resume writing and       as a whole, and my own firm in    
career marketing firm.                particular. However, I still have 
                                      many connections with recruiters, 
Who Is Reading Your Resume?           and have respect for the really   
                                      great ones, and distaste for the  
Make no mistake about it,             all-too-often bad ones!           
aggressive documents are                                                
necessary to be successful in         I think it's important to         
today's competitive job search.       remember that these days, people  
But first, some history. Let's        in career transition are driven   
examine some of the "hiring           to explore many methods in their  
authorities." Before my career in     job search. In the past, it was   
the resume writing industry, I        much easier to look for a job -   
spent several years as an             individuals simply read the       
executive recruiter, placing mid-     classified ads, called the        
and senior-level executives in        telephone number listed and       
top corporations. Eventually, I       chatted with the person over the  
managed that firm, which employed     phone, setting up an in-person    
24 recruiters working 10 "desks."     interview for the next day. What  
A "desk" is a specialty: finance,     a snap!                           



                                      I routinely speak with            
These days, however, the job          professional recruiters, H.R.     
search is much more complex.          professionals and hiring managers 
Competition for employment has        to get their reactions and        
never been greater. The entire        opinions to resume styles,        
process is often drawn-out,           formats, contents and verbiage.   
depersonalized and hard, hard,        Remembering that resumes are      
hard! Resumes are no longer just      actually marketing pieces         
asked for, they are DEMANDED. In      designed to sell you to potential 
reality, they are a prerequisite      employers, aggressive resumes are 
for a job search.                     NOT simply a listing of your work 
                                      experience or your biography      
My point is, you have to remember     (life on paper).                  
what the resume's purpose                                               
actually is and write                 What Makes A "Winning" Resume?    
accordingly. The dynamics in this                                       
field are very exciting but also      Here are some of my methods and   
very volatile. The buzz words are     suggestions for writing           
forever changing. Companies, for      aggressive resumes, based on my   
example, were at one time             own experience as a recruiter, my 
laying-off, then downsizing...        interaction with hiring           
rightsizing... reorganizing, and      professionals and employment      
now reengineering. Whew!              specialists and my clients'       
                                      success rate in obtaining         
Recruiters, company hiring            interviews within 30 days.        
managers and human resources                                            
professionals are all components      Successful resumes need to SELL   
in your job search, and it is the     you over and above your peers and 
resume's job to land interviews.      they create a sense of urgency    
                                      for the reader to pick up the     



phone and call (or email) you to      incorporate the concept into a    
arrange an interview. Otherwise,      resume...for a very targeted      
the alternative is the reader         client who knows exactly what     
scans the resume, thinks, "Yeah,      she/he wants:                     
this person has a good                                                  
background," and then moves on to     BUYER...PURCHASING                
scan the next resume, pitching        MANAGER...PROCUREMENT AGENT       
your resume in the old "circular                                        
file."                                or, for someone seeking to remain 
                                      in their career pattern:          
So let's examine some ways to         EXPERIENCED COST ACCOUNTANT seeks 
write aggressive,                     a position with a progressive     
up-to-the-minute resumes that         organization that will utilize a  
really SELL you.                      successful career to meet/exceed  
                                      company goals.                    
OBJECTIVES                                                              
                                      or, for a client who has several  
There are lots of opinions about      fields she/he want to pursue:     
whether or not to use an              Results-oriented manager seeks a  
objective, or just how to do so,      position with advancement         
if one IS used. The only "given"      opportunities; areas of interest  
about the use of an objective, is     include retail, electronics and   
definitely NOT to use one on          communications technology.        
senior level resumes. A CEO, CFO,                                       
COO or other executive's resume       or, if someone wants to change    
actually looks/reads silly when       careers: AGGRESSIVE individual    
an objective is used. But for the     seeks a career in sales utilizing 
mid-level or entry-level              strong interpersonal skills to    
candidate, an objective can be        penetrate untapped markets and    
useful. Here are a few ways to        build a loyal client base.        



                                      REFERENCES PROVIDED UPON REQUEST  
What you'll notice in the above                                         
cases, is what's stressed in the      Using this phrase at the end of   
objective: the BENEFIT the            the resume is archaic. It's a     
COMPANY will receive if they hire     given (talk about a clich !), and 
the candidate. What is not stated     contemporary resumes omit this.   
is what YOU want. Companies don't     The better approach is to         
care what you want - they want to     generate a prepared Professional  
know what you can do for THEM.        Reference sheet which you can     
                                      bring with you on interviews and  
A flaw in writing objectives, is      leave with the interviewer when   
that they sometimes just say the      references are requested.         
same thing that 78+ other resumes                                       
sitting on the hiring authority's     RESPONSIBLE                       
desk state: Seeking a challenging                                       
position that will utilize my         This word is often so over-used   
skills in editing, proofreading       in a resume, that at              
and copy writing.                     GetInterviews.com, we never use   
                                      it. Recruiters employed at        
Oh, that's exciting...makes you       retainer-only search firms have   
just want to jump to the phone        told me that the word             
and give that person a call,          "responsible" signifies           
doesn't it? Stating that the          mid-management and below, not     
person is seeking a challenging       executive-level candidates.       
position is ridiculous. Would you     Personally, I believe the word    
ever state that you were seeking      "responsible" is actually useless 
a boring position? Of course not      in a resume. Instead of writing,  
- so don't state the obvious -        "Responsible for all departmental 
it's a clich .                        functions including accounts      
                                      payable/receivable, payroll and   



invoicing..." I would suggest to      In descriptions, the word "a"     
use an action word that best          could be substituted for the word 
depicts what that person actually     "this," as in: "Promoted to a $30 
does - for example, "Perform all      million division of an            
departmental functions,               international widget manufacturer 
including..." or "Oversee all         to expand sales into untapped     
departmental functions,               markets" as opposed to "Promoted  
including..." or "Review all          to this $30 million division...." 
departmental functions,                                                 
including..." See what I mean?                                          
"Responsible" doesn't really SAY      ALSO                              
anything, it doesn't give a clear                                       
indication of what you actually       I have seen this word used when   
do. Do you perform the functions      describing daily functions:       
or direct them? "Responsible" is      "Control and administer annual    
too vague to say which.               budgets totaling $12 million.     
                                      Also, interface with vendors to   
MY, MINE, THIS, I                     negotiate more favorable terms    
                                      and gain higher profits." Again,  
Using words like this in the          the "also" is a dialogue word,    
resume indicates you are writing      and quite unnecessary. In writing 
in a narrative voice, as if you       resumes, it is best to do what my 
are having an actual                  Creative Writing professor called 
conversation, a dialogue with the     "tight writing." That is, to      
reader. This is not the case: you     eliminate as many "an's, the's,   
are presenting your achievements,     also's, a's," etc., as possible.  
skills and credentials to a           They typically aren't necessary   
potential employer. My suggestion     and can be cut from the resume    
would be to keep the resume more      without loss of meaning.          
business-like, more professional.                                       



NUMBERS                               these types of resumes. I would   
                                      never recommend, however, that    
Contrary to the rules of grammar,     the words "percentage" or         
EXCEPT for academic resumes, it       "dollar" be used ("30 percent" or 
is best to use numerals in a          "12 million dollars") - instead,  
resume rather than spell out the      use the symbol, as in 30% or $12  
number, even when that number is      million.                          
10 or under. I know that                                                
grammatically, we are taught to       EDUCATION VS. EXPERIENCE          
spell out numbers like three,                                           
five, seven, etc., and write 12,      Knowing when to highlight         
14, 16, etc. The numerical            someone's education vs.           
version, however, jumps off a         experience is important. With     
page, whereas the spelled out         certain fields (teaching, for     
version often gets lost. Because      example), the general preference  
resumes are often only scanned by     is to lead off the resume with    
the reader 15-20 seconds, the         the client's credentials and      
actual use of numbers helps to        educational background, even if   
capture the readers' attention -      they have considerable            
they are drawn to the numbers,        experience. Recent college grads  
which means they are spending         should also have their education  
more time looking at and reading      first, as it is typically their   
your resume - and that's a GOOD       greatest achievement. However,    
thing! I made the reference above     someone who returned to college   
to academic resumes, because          (part time nights, for example),  
teachers, principals and              while concurrently employed full  
superintendents are very              time for the past 9 years as a    
sensitive to grammatical rules,       travel agent, should have their   
even in resumes. It's best to         resume lead off with their        
spell out any number under 10 for     experience, and NOT emphasize     



they just obtained their              discriminatory cases and the      
Bachelors degree. They are not        like, that at best, they will     
entry-level candidates - their        immediately throw out the         
experience is more vital to a         picture, or at worst, possibly    
company than their education.         throw away the entire resume,     
Remember that all resumes do NOT      especially if the picture is      
have to lead off with the             printed into the resume. I can    
client's education.                   guarantee you recruiting firms    
                                      are highly sensitive to this, as  
PAST / PRESENT TENSE                  well.                             
                                                                        
Writing in the present tense is       GRAPHICS                          
always more aggressive than                                             
writing in the past tense. Verbs      Be careful not to make your       
in past tense are in a passive        resumes "too cute." Remember,     
voice, so whenever feasible,          companies see you as an           
write in the present tense.           INVESTMENT - they are spending x  
Obviously, if you are still           amount of dollars to obtain you   
employed, your current job            (salary), and want to see a       
listing is written in the present     return on their investment. It is 
tense (manage, direct, supervise,     a business negotiation. If the    
control, etc).                        resume appears too "decorative"   
                                      or distracting because of cute    
PICTURES                              clip art images or overly         
                                      decorative paper, you may be      
Unless you are an actor or model,     dismissed and the resume tossed.  
do not include a picture of                                             
yourself under any circumstances.     PERSONAL INFO                     
Companies these days are so                                             
concerned about EEO lawsuits,         Marital status, date of birth,    



health, hobbies, etc., are not        that decision-maker's desk?       
relevant on a resume these days.      Answer that question in the       
                                      resume, and you will have written 
Remember, you aren't writing your     a tight, solid, results-oriented  
biography, you are marketing          resume...in short, a winning,     
yourself on paper: why does the       aggressive resume, and the sort   
employer want to hire YOU above       of resume that is vital for       
all others, especially when there     today's job search - and that of  
are 91+ resumes from equally          the next millennium.              
qualified candidates sitting on       








Article Source: http://www.ArticleStreet.com

Published in 25 career books, Alesia has been cited by Jist Publications as one of the "best resume writers in North America" and quoted as a Career Expert in the Wall Street Journal. Serving as the Resume Expert for over 50+ organizations, she has numerous media appearances to her credit and is a frequent keynote speaker. getinterviews.com



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