Market Yourself With A Resume That Gets Results
our resume should be like an ad campaign. Why? Because they
any good marketing plan — need to know who they're selling
designed to sell! It needs to and what those people want.
to hook potential employers as The same strategy should apply to
soon as they see it, so they your job search. You have to know
bypass the discard pile and take what jobs are available to know
a second look. Creating a resume how to market yourself to them.
that accomplishes that can't be Scour the job boards and
done in just a few minutes classifieds to see what's out
because there's much more to it there, and know what kind of job
than listing your work history you're looking for — finding a
and year of graduation. Try job can be pretty tough if you
thinking of it as an art form, have no goals or ideas about what
because it is. Great resumes get you want to do.
a second look and an interview,
but bad ones don't get a second Target Your Resume
thought.
Determine which jobs you're
If you're serious about scoring interested in and target your
as many interviews as you can and resume to each one. Don't submit
for the jobs you really want, the same version of it for every
then learning how to market job you apply for — change words
yourself with a resume that grabs and move things around so your
attention should be one of your resume uses some of the same
top priorities. lingo as the job descriptions.
Use keywords to highlight your
Know the Market experience and accomplishments
that best match those sought for
Advertising companies do market each job. Your goal should be to
research before they put together match the content of your resume
as much as possible to the for someone who speaks Swahili,
qualifications and duties put it at or near the beginning
described in each job notice. of your resume (as long as you
actually speak it, of course!)
Make It Stand Out It's a simple strategy — the
things they want go first, the
A visually appealing and things that are less appealing or
easy-to-read resume gets less important to the job go
attention. Skip the fancy fonts, last.
long paragraphs, and flowered
stationary. Use as few words as Highlight What's Important
possible and make creative use of
white space, bold letters, Yes, you are multi-talented and
sectioning, and bullets. A of course, your resume needs to
potential employer should be able sum up your skills and abilities.
to scan over your resume quickly However, you don't need to list
to determine if it deserves a everything. You just need to let
longer look. You want them to them know what skills you have
notice what's great about your that are assets for the job.
resume, not the color of the As far as your education goes,
paper. unless you're right out of
school, your degree doesn't need
Shift Your Priorities to be the first thing people see
on your resume. If you've been
For each job you apply to, shift working for five years or more,
items around on your resume so list your education last and
that the first thing any focus on your skills and
potential employer sees is accomplishments. However, if
exactly what they're looking for. you're just starting out, it's
If they're specifically looking perfectly acceptable to list your
degrees, as well as your GPA, the job could be included in your
courses relevant to your job job history, or they could be
search, and any awards or highlighted separately on your
scholarships you've earned. Any resume, along with off-the-job
special training you've completed accomplishments and any special
should be included, so long as skills you can bring to the
it's pertinent to the job at hand table. Decide how you want to
(so skip the blurb about Clown emphasize these aspects of
School if you're applying for an yourself so employers will notice
accounting job). what's most important to them.
Share Your Story Perfecting your resume can be
tough, but it really does help to
Job history is important, but to think of it as a marketing tool.
highlight your experience that Know your audience and tailor
best relates to the job, a your resume to them each time. If
chronological rundown may not you don't, you may not appeal to
always be the best approach. You the people who are reading it.
may want to consider emphasizing With a little time and patience —
what you know instead of what and perhaps a little extra advice
you've done, although in most — you can put together a resume
cases, a job timeline is more that's sure to get you in the
than adequate. door for an interview. The rest
is up to you!
Accomplishments you've made on
About the Author:
http://ResumeEdge.com is one of the nations leading resume writing service providers, offering professional resume writing, editing, and guidance. For additional resume writing resources, including free sample resumes, visit http://www.resumeedge.com today!
Read more articles by: Michael Fleischner
Article Source: www.iSnare.com |
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