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Personal Attributes And Aptitude Required For Pharmaceutical Sales



W


orking as a                    science will be nice but          
pharmaceutical sales          candidates with other backgrounds 
representative is a great     can still be pharmaceutical sales 
career but is not for everyone.       reps if other personal qualities  
I’ve seen individuals succeed and     right for the job are there.      
I’ve seen others fail in this                                           
environment. Having been a pharma     Organizational Skills             
sales representative for many                                           
years myself and also having been     Pharmaceutical sales              
in the capacity to hire, train as     representatives must be highly    
well as manage reps, I know for       organized individuals in planning 
sure what personal attributes are     their work days since booking     
required to do well in this           appointments, visiting different  
field. A certain aptitude is          medical offices, servicing        
necessary for this line of work.      pharmacies, answering enquiries,  
                                      planning what to do for each      
Education                             sales call, recording results and 
                                      analyzing sales data are all part 
First of all, for the vast            of the job. Reps have the freedom 
majority of pharmaceutical            to schedule and plan their days   
companies, a four year university     but they must do so on their own  
or college degree will be             every single work day. Doing      
required for candidates hoping to     things in an efficient manner to  
become sales reps. Having said        make the most of the available    
this, academic requirements are       working hours of the day takes    
not limited to science degrees        good organizational skills.       
only. Many pharmaceutical                                               
representatives have degrees in       Personality and Social Skills     
other fields including business                                         
and general arts. A background in     A pharmaceutical sales job is not 



for the introverted since after       even in bad weather unless all    
all, it is sales work. Outgoing       the roads are completely shut     
individuals with good social          down. Representatives must be     
skills who are not shy in meeting     able to not only work well when   
new people on a continuous basis      alone, but also as a team player  
is among the personality              when working with others in the   
characteristics required in this      company. Those who work well      
line of work. The selling process     alone and with others will do     
in pharmaceuticals involves           very well.                        
building business relationships                                         
with customers who can sometimes      Aptitude for Selling              
be tough individuals to deal                                            
with.                                 One false impression that many    
                                      people have is that all           
Self Motivated, Independent and a     pharmaceutical reps do is drive   
Team Player                           around in nice cars and drop off  
                                      drug samples to clinics. This is  
Although not having a boss            so far from the truth. Yes, reps  
looking over your shoulder most       drive nice cars and do distribute 
of the time is something many         samples but the position is still 
people would want, a                  a sales job. Pharmaceutical       
pharmaceutical sales person must      representatives still have to     
be an extremely self motivated        sell. For most therapeutic areas, 
individual. There is a lot of         there will be a number of         
freedom and independence in this      different product options or      
type of job but the pharma rep        treatments that doctors can       
must be self motivated and            choose from for their patients.   
independent enough to get up in       It is up to the pharma rep to     
the morning to get out there to       convince the doctor to prescribe  
make the required sales calls         the company’s product whenever an 



appropriate patient shows up.         will have to get in and out of    
                                      your car all day as well as deal  
Able to Handle Rejection              with whatever weather patterns    
                                      that exist in your local region.  
Although most people that                                               
representatives meet in the field     Willingness to Travel             
are quite friendly, there will be                                       
some customers, even important        Depending on the sales territory, 
top physicians, who will appear       some reps have to travel          
to be quite rude and antisocial.      overnight as part of their work.  
There will be some customers who      Reps working in very large urban  
will be completely indifferent        centers probably will not have to 
and even refuse to use your           travel much as their territories  
product. A sales rep must be able     are usually dense and compact     
to take rejection from customers      enough. But for many territories  
on a daily basis without being        that include rural areas, many    
affected negatively or                representatives will have to do   
personally. It’s all part of the      some traveling either by driving  
job.                                  or flying.                        
                                                                        
Good Driving Record                   If you feel that you have what it 
                                      takes to be a pharmaceutical      
Since driving is required in this     sales rep, then that's great      
job, a good driving record and        because it is one of the best     
continued decent driving habits       careers out there. The big        
will be necessary. A loss of a        problem is that there are lots of 
driving license will also mean a      people who want to get into the   
loss of a pharma sales job. On        industry as hundreds of resumes   
top of that, there must be the        are sent in for every posted job  
willingness on your part that you     opening. My book, "How To Get A   



Dream Job In Pharmaceutical Sales     hunting campaign and get an upper 
- Direct Inside Advice and            edge over your competition even   
Guidance from a Sales Manager"        if you have no prior health care  
will give you the knowledge to        or sales experience.              
conduct the most effective job        




About the Author:

Clint Cora is the author of the book "How To Get A Dream Job In Pharmaceutical Sales - Direct Inside Advice and Guidance from a Sales Manager". He had a very successful fourteen year career as a pharmaceutical sales representative, sales trainer, product marketing manager and a national sales manager. More information about pharmaceutical sales careers can be found at http://www.GetPharmaceuticalSalesJob.com


Read more articles by: Clint Cora

Article Source: www.iSnare.com


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