Reputation Reputation
umours have been abounding
all week that another major So when a major national paper
competitor has just bitten recently featured a recruitment
the dust spectacularly but, until professional in a How I made it
its confirmed and maybe even column I had high expectations
afterwards I think its best to that this would elevate the
leave that alone. industry s status to a new high
of street level. Boy, was I
All in all, though, not very good disappointed. Our hero started
for the reputation of the off on his own by secretly
recruitment industry which is arranging a big bank loan and
never that good anyway. Even in a taking a lease on an office above
world where ridiculous surveys - a nightclub, before persuading
like the analysis of Oxford which several of his current employer s
cost the City Council 15,000 clients to give business to his
which found that the city had a new company. So far so tacky, but
good university - are the it got worse - he resigned by
in-thing, you wont come across leaving his car keys on the
any polls that put recruitment receptionist s desk, saying see
anywhere near the top of the most you, I m off and walking out
admired way to spend your working without even having the guts to
life. No-one ever grows up with a tell his former boss he was
burning desire to be in it, most going.
end up in it by accident and
like many professions there s As a blue print for success, I
more than the odd practitioner didn t much rate this so
who d be more honest if they Schadenfreude came to mind when I
turned up to present wearing a read that one of the clients he
Stetson and spurs, rather than a nicked went bust, costing him
suit. several thousand pounds.
shouting, putting people under
A few years later, he decided to intolerable pressure and
expand. Organically? Sadly no. encouraging a ruthless culture
Instead he reverted to his old where success meant you stayed
tricks by opening a second and failure quite the opposite
office, staffing it by hiring was dragging the whole place
four people from a competitor and down.
getting them to bring clients
with them. This time he was sued Rather sadly, if you are from the
by his rival and had to pay treat people OK and things tend
40,000 compensation. to work out OK side of the
tracks, Mr. X then went on a few
Now, at this stage, you might courses and is now doing very
think our hero doesn t come well indeed. But I can t help
across as very nice. And you d be feeling that underneath, nothing
largely right about that because much has changed. His advice on
when, despite all his ducking and building a company is simply to
diving, his firm got into trouble give it a go as starting up a
yet again, he hired a management business is like taking part in a
consultant to analyse the boxing match .
problems.
In his case with below the belt
In a shock development, they punches positively encouraged, I
found that the biggest problem d imagine.
was him - his management style of
Article Source: http://www.ArticleStreet.com
In 1995, with Maria Manzo, he set up the UK office of BSA Advertising - a USA - owned agency - which he ran until deciding to set up Giraffe Advertising.
Advertising Agency & Website Design Company London UK
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