Resumes Networking Headhunters Useless Without Marketing Sweet Spot
b>There's no such thing as gain an opportunity to design
a bad job market, only bad your own position
marketing. Know how to
turn a frustrating job search Stir up the buzz and you'll
into a satisfying career find? stand out in a saturated
You've got to cross-pollinate the market. Develop a reputation
right elements of strategic for being a subject-matter
marketing and remix all you know expert. This time you'll want to
about the job hunt and exposure be the topic of the next water
to opportunity. cooler gathering. There are five
over-the-top ports to gain higher
A career transition is no visibility:
longer about getting your hands
on a list of contacts, networking • Blogs (industry trade
with headhunters, or going online associations, online
to look for work. It's better publications, job boards)
than that. Decrease your • Discussion forums,
competition, increase your roundtables, Ask-an-Expert
visibility and stop looking for a content venues
job. That's how you'll shrink out • Teleseminars (trade
most of your rivalry: Use these association-sponsored,
neutralizers: industry-oriented)
• High-profile volunteerism
• Create buzz and you'll (civic, community, business
multiply your exposure to projects)
decision makers • Newsletters, white papers
• Create need and you'll (online and print)
generate quality interviews,
simultaneously Get employers drooling for
• Create solutions and you'll your talents by demonstrating a
consistency in your marketing you say or do (professionally and
message. Recruiters and personally) sends a consistent
decision makers routinely perform positive message about your
a Google, Yahoo, and Overture key leadership, industry competency,
word search to learn more about ethics, maturity, and
you. Put your name (and its interpersonal relations. This
variations) into these constancy is your branding; an
mega-search engines to find out awareness of you which captures
what pops up. Does it stir an employer's attention and
anticipation or anguish? interest in you.
If you've made disparaging Mastermind solutions and
comments about anyone or you'll improve the odds of a
anything, either on or off securing a customized job
record, these will harm your role. Employers look for
marketing message. Publicly, shut people so inquisitive about the
up. If what you want to say, or world that their career history
what you do or want to do is marked with innovation,
communicate oddity, adaptability, and cultural fit.
inappropriateness, or lack of Borderless thinking solves
civility and good taste then you problems, particularly those
become a liability to your deemed by others as too
industry's culture and you'll be troublesome or impossible. You'll
blacklisted. release yourself from dependency
on open or publicly-known
Branding is a yardstick that positions when you step up to the
measures not just what you do, plate, fearless in pitching
but who you are and the personalized remedies for an
perception others have of employer's toughest business
you. Make sure that whatever challenges.
success, the stronger your
Annihilate your competition by posture. Instead of seeking a
doing the thing that they job, pursue opportunity to use
wouldn't dare to do...stop your talents to better an
looking for a job. organization's own branding
Concentrate on subterranean before its employees, customers,
research to uncover patterns that and business relationships. Pitch
would signal upcoming hiring directly to first-string decision
activity. Yeah it's makers.
labor-intensive, but the pay-off
is huge in terms of edging past Slamming a baseball out of the
Human Resource department park isn't rocket science; it's
screeners. about reading and reacting to the
pitch — knowing what you have
Classic market research involves to do, and when to do it. It's
S.W.O.T. Analysis. also capitalizing on the bat's
Successful marketing thrusts are sweet spot to connect the raw
achieved using a thorough capability of the bat to the
analysis of Strengths, sheer force of the batter's
Weakness, Opportunities and swing.
Threats for Growth. Can you
count the times on one hand, your A professionally-run job
buddies took the time to do this search does the same things; you
kind of extreme exploration when pitch your solutions to the right
they were on a job hunting target, at the right time, using
expedition? the right resource and
strategy. The career
The more you know about a marketing sweet spot is that
targeted company, its industry, critical moment where targeting
and the associated threats to its and timing intersect. Goal
sighted, energy harnessed, successful outcome achieved.
About the Author:
Marta Driesslein, CECC (http://www.interviewing.com) is a management consultant for R.L. Stevens & Associates Inc. For over 24 years R.L. Stevens & Associates has been the Nation's most successful privately-held firm specializing in executive career searches generating quality interviews through both advertised and unadvertised channels
Source: www.isnare.com
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