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Telephone Technique



O


n the phone                      When you need to obtain           
As much as most of us use       information about a company.      
the telephone each day,         To accept a job.                  
when there is a serious purpose                                         
for using it many people freeze.      There are dozens of other reasons 
                                      but no matter the reason the end  
This is usually just nerves and       benefit is to get a job.          
the best way to overcome nerves                                         
is to do what you fear.               With the end benefit in mind you  
                                      need to make your approach        
I'm reminded of what a good           methodical and professional.      
friend of mine once told me about                                       
fear, you may have heard this         *Case Study                       
yourself; fear is False Evidence      Imagine you have seen an          
Appearing Real. That is to say        advertisement in a local paper:-  
that in the main when we have a                                         
fear of something, that fear is       --------------------------------- 
usually irrational.                   --------------------------------  
                                      Leading Pharmaceutical Company    
Anyway, lets look at when and how     Requires a Sales Manager with     
to use the phone for job search.      1 - 3 years previous experience   
                                      to                                
Here are a few occasions when you     work an established regional      
are likely to use the phone when      area.                             
looking for work:-                    For an informal discussion call   
                                      Holly Wilson at Barnes Big Pills  
When the advert requests you call     0568 45633225                     
for more information.                 --------------------------------- 
To phone for an application form.     --------------------------------  
                                                                        



I've seen plenty of similar           more that one paper.              
adverts and during my time                                              
helping people with their job         Then, they may be advertising for 
search technique. We would often      more than one Sales Manager.      
end up using an advert like this                                        
as a starting point for role          But most importantly, you don't   
play.                                 sound interested in the company,  
                                      just in the money.                
You know it's really surprising                                         
how many people would make a call     It really would pay to take a few 
along the lines of:-                  minutes to think out what you     
                                      want to do, and say, maybe even   
"Hi, I'm calling about the ad in      make a few notes and there are a  
the paper for a Sales Manager,        few other things that might help. 
can you tell me what the salary                                         
is please?"                                                             
                                      Take a closer look at the advert, 
Plenty of people don't see            it be worth finding out a few     
anything wrong with that, but if      things about the company, so you  
you take time to think about it       could look up "Barnes Big Pills"  
there's a lot that could be           at the library or on the          
better.                               internet.                         
                                                                        
*A better Approach                    Once you have looked them up and  
Lets take a closer look, first of     know a bit about them you might   
all, this caller doesn't even         have a better idea about what     
know if they are talking to the       they want, how big they are etc.  
right person.                                                           
                                      Think about the things they might 
Next, they may have advertised in     want to discuss on the phone, the 



advert says "informal discussion"                                       
what does that mean?                  You may be asked about your       
                                      previous experience in some       
If you think it means what it         detail, having your resume to     
says then you are kidding             hand would be useful so that you  
yourself. This will be a mini         don't need to remember all the    
interview to see how you handle       dates and companies that you have 
yourself on the telephone and how     worked for.                       
quickly you think on your feet.                                         
                                      A pen and paper would be useful   
The applicant will have 1 - 3         to make notes with, having to ask 
years experience but obviously        the person at the other end to    
more would be ok, however the         wait while you get a pen and      
salary might be less than an more     paper doesn't demonstrate a       
experienced sales person might        professional who is ready to make 
want.                                 appointments or take orders. If   
                                      everything goes well you would be 
If you had more than the three        writing down details of the next  
years experience but needed the       step.                             
job you might want to take time                                         
to come up with a positive reply      *Making the call                  
to "you have more experience than     First of all introduce yourself   
we are looking for". You could        and then establish who you are    
try something like "I appreciate      talking to before you launch into 
your concern but I'm sure that        your main conversation, the call  
the benefit to the company of my      might start like this:-           
experience will outweigh that                                           
concern, I'm sure that I'd be         "Hello, Barnes Big Pills"         
very happy working for Barnes Big                                       
Pills."                               "Hello, my names Steve Richards,  



could I speak to Holly Wilson         friendly but that although we     
please?"                              know that we are speaking to      
                                      Holly Wilson, I didn't call her   
"Certainly, I'll put you through"     Holly or Miss Wilson, I don't     
                                      know if she is single or married. 
                                      Calling her Holly might be over   
"Hello Mr Richards, Holly Wilson      familiar at this stage, but I     
here"                                 gave her permission to call me    
                                      Steve.                            
"Please, Call me Steve, I'm                                             
calling about the advertisement       This technique of taking a little 
in the Smallville Gazette for the     bit of time to do some very basic 
position of Sales Manager, could      research and preparation will pay 
you tell me a little more about       dividends and if you sometimes    
the position please, I'm very         experience FEAR remember what it  
interested?"                          is. To overcome that fear,        
                                      prepare yourself by running       
Now, I'm sure you will agree that     through the call in your head or  
this is a more professional           with a friend. The more you       
approach to the phone call and        practice the more confident you   
you it makes a more positive          will be.                          
impression.                                                             
                                      Here's to your next interview.    
Notice that the conversation was      






About the Author:

Leaving the Royal Air Force, Steve worked for a Charity helping the unemployed to find work. Within a few months the two programs he ran were top of the counties league table. Head hunted, Steve lead 7 similar programs, within 6 months they were all in the top 10 - including the number one spot. http://www.911resume.com

Source: www.isnare.com


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