Will All Recruitment Be Free In Future
oel Cheeseman has a blog other organization whose
on online recruitment - livelihood hinges on charging a
http://cheesman.typepad.com fee" then your livelihood and
- and has recently written an your business could be at risk.
e-book called " Battling Free" - He doesn't say there is nothing
http://www.hrseo.com/battlingfree that you can do about it. The
/ - on his contention that sites question, of course, is: "is he
such as Craigslist - right?"
http://www.craigslist.org/ - and
search engines like Google Jobs - Well anyone who thinks it can't
http://www.google.com/jobs/ - and happen should remember Freeserve,
Yahoo! Hot Jobs - and then what about Wikipedia -
http://hotjobs.yahoo.com/ - are http://en.wikipedia.org/wiki/Main
"spearheading an ongoing and _Page - or Linux, PHP and other
relentless commoditization of 'Open Source' softwares that seem
information that's quickly to be having a pretty good time
pulling the value of a job sites of it?
and possibly recruitment agencies
into a position where it's OK, so maybe it won't all go that
possible that no one will be way but what about television -
willing to pay" for job isn't that free? Has that not
advertising, agencies etc. been so ever since it started?
(Actually he says that it might
also apply to just about any Makes you think?
'brokered' service or product -
estate agency, insurance, cars As Professor Michael Rappa
etc.) (Professor of Technology
Management at North Carolina
Basically he says that "if you State University in Raleigh,
currently run a job site, or some North Carolina) reminds us
"models can be more intricately Every business model has to make
woven. Broadcasting is a good money somehow, that's how
example. Radio and later business works. But the internet
television programming has been is a very interesting place. Look
broadcasted over the airwaves at Innovantage -
free to anyone with a receiver http://www.innovantage.co.uk/ -
for much of the past century. The who are going to launch a
broadcaster is part of a complex vertical jobs search engine in
network of distributors, content 2006 that will, according to
creators, advertisers (and their Matthew Dewstowe, a director,
agencies), and listeners or ."provide the largest database of
viewers. Who makes money and how vacancies, contact information
much is not always clear at the and biographies harvested direct
outset. The bottom line depends from company, academic and
on many competing factors." government websites in the UK. We
http://digitalenterprise.org/mode already have over 120,000 jobs in
ls/models.html ] our database that we update every
48 hours".
He's right of course and in
reality there really is "no such The information is free and
thing as a free lunch" - the organizations want it publicised
crucial thing is to know how to so that they can fill the jobs
make money out of providing they are advertising -
something that is apparently Innovantage plans to help
free. recruiters and jobs boards by
allowing them access to the
Look at Google - free search, but database they have created.
they seem to be making a lot from
the advertising! So will anyone pay to recruit
staff in future? Yes, of course.
But will they continue to use the time will tell, but one thing we
current business model? .... only all know: change is inevitable.
About the Author:
Richard Hill is a Director of E-CRM Solutions, that specialises in CRM, direct and internet marketing [http://www.e-crm.co.uk] for SMEs. He is non-executive Chairman of Innovantage [http://www.innovantage.co.uk] a business intelligence company and a non-executive director of Innovecom [http://www.innovecom.com] a computer networking company.
Source: www.isnare.com |
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